Super Bowl LI

After talking with local folks and doing deep dives into Houston’s rich and diverse histories and cultures, we used our new insights to build out an attractive style guide that reflected this forward-thinking and multi-faceted city. We developed creative elements for the style guide that included custom type, compelling photography, unique graphics and a number of event logos. Each aspect was carefully considered to reflect properties specific to Houston, it’s grit along with its polish. These assets where then used on everything from building wraps and video animations to napkins and everything in between. We had the opportunity to take over the city for a weeklong celebration and shine a light on what attracts so many to visit, while promoting one of the biggest sporting events in the world.


Scott Faries //