




Super Bowl 50 Logo
Our team had the
opportunity to develop the NFL's Super Bowl logos for the past five years, the
highlight of which was Super Bowl 50. The league was celebrating 50 years of
Super Bowl and we needed to do something special to mark this monumental event.
After much deliberation and a couple presentations to the Commissioner, it was
decided that for this one instance we would move away from Roman numerals.
Incorporating elements from the city and the stadium, we were able to tell the
story of this game in one beautiful mark. The logo was an inspiration for many
activations around the city during the week of the game. We adapted the logo
for all mediums, from embroidery to 3D animations for TV, and put together an
instructive, user-friendly logo slick for licensees, sponsors and affiliated
networks.






Scott Faries //