Super Bowl 50 Logo

Our team had the opportunity to develop the NFL's Super Bowl logos for the past five years, the highlight of which was Super Bowl 50. The league was celebrating 50 years of Super Bowl and we needed to do something special to mark this monumental event. After much deliberation and a couple presentations to the Commissioner, it was decided that for this one instance we would move away from Roman numerals. Incorporating elements from the city and the stadium, we were able to tell the story of this game in one beautiful mark. The logo was an inspiration for many activations around the city during the week of the game. We adapted the logo for all mediums, from embroidery to 3D animations for TV, and put together an instructive, user-friendly logo slick for licensees, sponsors and affiliated networks.