Pepsi Halftime Show Logo
It’s been considered one of
the most watched television events in history; in fact, some viewers only tune
in on Super Bowl Sunday for the halftime act. For the last five years, our team
developed the logos for the Super Bowl Halftime Show, and each time we were
tasked with creating a mark that captured the heart of the Pepsi brand, the
excitement of the Super Bowl, and the specific iconography of the hosting city.
Each time, the logo was used across TV, print, digital, and retail for
promotional and live events.
Scott Faries //