Pepsi Halftime Show Logo

It’s been considered one of the most watched television events in history; in fact, some viewers only tune in on Super Bowl Sunday for the halftime act. For the last five years, our team developed the logos for the Super Bowl Halftime Show, and each time we were tasked with creating a mark that captured the heart of the Pepsi brand, the excitement of the Super Bowl, and the specific iconography of the hosting city. Each time, the logo was used across TV, print, digital, and retail for promotional and live events.

Scott Faries //