Mexico Game

Mexico City has some of the most passionate and animated sports fans. Bringing the intense energy of our game to this fan base amplified everyone’s experience. In order to capture this energy we looked to the culture and local flavor for inspiration to develop the style guide that would unify all events surrounding the game, including taking over Zócalo Square. Within the style guide, we used vibrant colors and ornate patterns to capture the spirit of the people while highlighting the energy of the game.  

Scott Faries //